Welcome to my Blog on the Beirut WoW brands

Welcome to Beirut, a vibrant city that lives day and night. A city that was destroyed and rebuilt many times in history. A city that lives on the edge and where people's mantra is "carpe diem" as nobody knows what tomorrow is made of!


Well, really I did not know what tomorrow was going to be made of when I started these interviews for my WoW Brands Blog! I initially thought that most people would mention the usual WoW brands such as Apple, Google... but the reality is that each one of the people I interviewed came back with surprising answers, or let me say very personal answers. And as varied as can be, all these testimonies had a lot in common. I will let you enjoy the videos for now and leave it to you to try to spot these commonalities...

You also have an opportunity at the end to vote for your WoW brand!

Tuesday, February 15, 2011

Interview with Diane

Diane has recently returned from Paris after completing her Law Degree. She is now an MBA student in Beirut and shares with us her WoW brand:



Hermes: the luxury French brand that has remained true to its style and excellence with state-of-the-art craftsmanship and consistent marketing thanks to the family management.

The infamous Carré Hermès

1 comment:

  1. Carlos Aray: Your blog reach a very interesting discussion about what could be the influence of your parents on your future consumer behaviour. Most of the brands that I used were part of my childhood, and, that’s why they are so important and well positioned in my mind.
    So I really don’t know if Barbie, Hello Kitty, and Dora the explorer are intended to reach kids or parents minds, sometimes, we are part of that decision...

    ReplyDelete