Welcome to my Blog on the Beirut WoW brands

Welcome to Beirut, a vibrant city that lives day and night. A city that was destroyed and rebuilt many times in history. A city that lives on the edge and where people's mantra is "carpe diem" as nobody knows what tomorrow is made of!


Well, really I did not know what tomorrow was going to be made of when I started these interviews for my WoW Brands Blog! I initially thought that most people would mention the usual WoW brands such as Apple, Google... but the reality is that each one of the people I interviewed came back with surprising answers, or let me say very personal answers. And as varied as can be, all these testimonies had a lot in common. I will let you enjoy the videos for now and leave it to you to try to spot these commonalities...

You also have an opportunity at the end to vote for your WoW brand!

Friday, February 11, 2011

Interview with William

In Jordan again, William was very passionate about one particular brand. Here it is, at last! I thought it would never come...


...APPLE. A WoW brand that is innovative, reliable and cool! A brand that has been able to re-invent itself and shape the industry (...and occasionally build entirely new ways of doing things) while continuing to attract the trendy and hip.


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