Welcome to my Blog on the Beirut WoW brands

Welcome to Beirut, a vibrant city that lives day and night. A city that was destroyed and rebuilt many times in history. A city that lives on the edge and where people's mantra is "carpe diem" as nobody knows what tomorrow is made of!


Well, really I did not know what tomorrow was going to be made of when I started these interviews for my WoW Brands Blog! I initially thought that most people would mention the usual WoW brands such as Apple, Google... but the reality is that each one of the people I interviewed came back with surprising answers, or let me say very personal answers. And as varied as can be, all these testimonies had a lot in common. I will let you enjoy the videos for now and leave it to you to try to spot these commonalities...

You also have an opportunity at the end to vote for your WoW brand!

Tuesday, February 15, 2011

Interview with Georges

Georges is a senior consultant who is passionate about renewable energy. He shares with us his other passion for a brand that has reached cult status:







APPLE, his WoW brand is good at launching products that are reliable, well-designed, cool and innovative. All of his friends use Apple which also matters to him as he feels that Apple has been able to really create an 'Apple community'. His first encounter with that APPLE was back in the days of the first family computer. And although he went on from there to Windows based PCs he recently came back to Apple and is now an Apple addict!

Apple logo's evolution

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