His WoW brand is HERMES the French luxury brand. It represents for him the best that luxury has to offer while remaining niche and highly desirable.
Tuesday, February 8, 2011
Interview with Paul
Paul worked at virtually every FMCG multinational there is. From Heineken to Gillette to Pepsico to Colgate and now Nokia. But none of these brands seem to have made an impression on him as much as:
His WoW brand is HERMES the French luxury brand. It represents for him the best that luxury has to offer while remaining niche and highly desirable.
His WoW brand is HERMES the French luxury brand. It represents for him the best that luxury has to offer while remaining niche and highly desirable.
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