Welcome to my Blog on the Beirut WoW brands

Welcome to Beirut, a vibrant city that lives day and night. A city that was destroyed and rebuilt many times in history. A city that lives on the edge and where people's mantra is "carpe diem" as nobody knows what tomorrow is made of!


Well, really I did not know what tomorrow was going to be made of when I started these interviews for my WoW Brands Blog! I initially thought that most people would mention the usual WoW brands such as Apple, Google... but the reality is that each one of the people I interviewed came back with surprising answers, or let me say very personal answers. And as varied as can be, all these testimonies had a lot in common. I will let you enjoy the videos for now and leave it to you to try to spot these commonalities...

You also have an opportunity at the end to vote for your WoW brand!

Tuesday, February 8, 2011

Interview with Syma

Syma is an anthropolgist turned business woman. Here is what she has to say about her WoW brand:



Syma's WoW brand is a brand she grew up with: VOLVO. A WoW brand for her needs to be able to relate to her emotionally and she feels VOLVO is the brand that has a lot of emotional baggage for her as she grew up with a VOLVO station-wagon. She loves the brand for its safety, reliability and ability to evolve while remaining true to what it stands for.

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