Interview with Diane

Diane has recently returned from Paris after completing her Law Degree. She is now an MBA student in Beirut and shares with us her WoW brand:

Hermes: the luxury French brand that has remained true to its style and excellence with state-of-the-art craftsmanship and consistent marketing thanks to the family management.

The infamous Carré Hermès

Interview with Georges

Georges is a senior consultant who is passionate about renewable energy. He shares with us his other passion for a brand that has reached cult status:







APPLE, his WoW brand is good at launching products that are reliable, well-designed, cool and innovative. All of his friends use Apple which also matters to him as he feels that Apple has been able to really create an 'Apple community'. His first encounter with that APPLE was back in the days of the first family computer. And although he went on from there to Windows based PCs he recently came back to Apple and is now an Apple addict!

Apple logo's evolution

Interview with Miriam

Miriam did not have a WoW brand in mind until she remembered a brand that had particularly caught her attention:

Miriam's WoW brand is Virgin...or is it Branson? Well intimately linked, Virgin is a brand that is such a reflection of its founder and owner. A multi-brand that is as daring as its boss!



Virgin, a plethora of brands...



Interview with William

In Jordan again, William was very passionate about one particular brand. Here it is, at last! I thought it would never come...

...APPLE. A WoW brand that is innovative, reliable and cool! A brand that has been able to re-invent itself and shape the industry (...and occasionally build entirely new ways of doing things) while continuing to attract the trendy and hip.

Interview with Rasha

On a trip to Jordan, I interviewed Rasha. She could think of many WoW brands but one in particular had an impact on her life:

Rasha's WoW Brand is Blackberry. It has really helped her stay in contact with everyone she knows. A convenient technology that has really changed her way to socialize.

Interview with Sandra

Sandra is a movie buff and she loves musicals. Sound of Music? She could sing it by heart. She has a lot of dreams and her WoW brand is one that gives her the opportunity to dream every day!

Sandra's WoW brand is DISNEY. She thinks Disney is beyond a brand, it has become an Empire for adults and kids alike.

Interview with Maissa

Maissa has been working for 12 years in various companies across the Globe and is now back to Lebanon working for the family business. Here is her take on WoW brands:

Her WoW brands are: KENZO parfums, H&M and ZARA. For KENZO, she loves the creativity and ability of that brand to inspire with the same basic ingredients, only packaged differently. For H&M and ZARA she is impressed by their ability in such a short time to have become almost trendsetters in the fashion world...

Interview with Paul

Paul worked at virtually every FMCG multinational there is. From Heineken to Gillette to Pepsico to Colgate and now Nokia. But none of these brands seem to have made an impression on him as much as:

 

His WoW brand is HERMES the French luxury brand. It represents for him the best that luxury has to offer while remaining niche and highly desirable.

Interview with Annie

Annie is Canadian and she lives in Lebanon. She tells us about her WoW brand:

 

Her WoW brand is Volkswagen, a brand she feels ressembles her. She first experienced Volkswagen when she went to college and had to select a car. That brand really knew how to take feedback from customers and treat them well. She still drives a VW...

Interview with Syma

Syma is an anthropolgist turned business woman. Here is what she has to say about her WoW brand:

Syma's WoW brand is a brand she grew up with: VOLVO. A WoW brand for her needs to be able to relate to her emotionally and she feels VOLVO is the brand that has a lot of emotional baggage for her as she grew up with a VOLVO station-wagon. She loves the brand for its safety, reliability and ability to evolve while remaining true to what it stands for.

Interview with Jihane

Jihane, a lawyer by profession, is about to tell us about her WoW brand:

Jihane's WoW brand is NIKE. A brand that Jihane associates with her hobby (she owns a Gym). She thinks that NIKE is a lifestyle and that's what makes it a WoW brand. Nike has become the name of sports shoes for her two daughters!

Interview with Hassan

And here is Hassan, who has been part of the Management Trainee program and has just graduated a few days ago. He is moving into....brands. Here is what Hassan has to say about his WoW brand:

Hassan's WoW brand is PORSCHE. A brand that for him has been at the forefront of technology and sport while remaining an aspiration for all car lovers. A brand he got attached to while playing video games... Hmmm.... and guess what game.... Need 4 Speed anyone?

Interview with Joumana

I started my research with people around me. The first interview is with Joumana who works in Brands and has worked for several years at BAT and in other multinationals in Brands. Here is her take on her WoW brand:

Joumana's WoW brand is CHANEL. She believes that Chanel has been able to remain close to its consumers while maintaining a super premium image. It is a brand that has evolved while remaining true to its brand identity.