Interview with Diane

Diane has recently returned from Paris after completing her Law Degree. She is now an MBA student in Beirut and shares with us her WoW brand:

Hermes: the luxury French brand that has remained true to its style and excellence with state-of-the-art craftsmanship and consistent marketing thanks to the family management.

The infamous Carré Hermès

Interview with Georges

Georges is a senior consultant who is passionate about renewable energy. He shares with us his other passion for a brand that has reached cult status:







APPLE, his WoW brand is good at launching products that are reliable, well-designed, cool and innovative. All of his friends use Apple which also matters to him as he feels that Apple has been able to really create an 'Apple community'. His first encounter with that APPLE was back in the days of the first family computer. And although he went on from there to Windows based PCs he recently came back to Apple and is now an Apple addict!

Apple logo's evolution

Interview with Miriam

Miriam did not have a WoW brand in mind until she remembered a brand that had particularly caught her attention:

Miriam's WoW brand is Virgin...or is it Branson? Well intimately linked, Virgin is a brand that is such a reflection of its founder and owner. A multi-brand that is as daring as its boss!



Virgin, a plethora of brands...



Interview with William

In Jordan again, William was very passionate about one particular brand. Here it is, at last! I thought it would never come...

...APPLE. A WoW brand that is innovative, reliable and cool! A brand that has been able to re-invent itself and shape the industry (...and occasionally build entirely new ways of doing things) while continuing to attract the trendy and hip.

Interview with Rasha

On a trip to Jordan, I interviewed Rasha. She could think of many WoW brands but one in particular had an impact on her life:

Rasha's WoW Brand is Blackberry. It has really helped her stay in contact with everyone she knows. A convenient technology that has really changed her way to socialize.

Interview with Sandra

Sandra is a movie buff and she loves musicals. Sound of Music? She could sing it by heart. She has a lot of dreams and her WoW brand is one that gives her the opportunity to dream every day!

Sandra's WoW brand is DISNEY. She thinks Disney is beyond a brand, it has become an Empire for adults and kids alike.