Welcome to Beirut, a vibrant city that lives day and night. A city that was destroyed and rebuilt many times in history. A city that lives on the edge and where people's mantra is "carpe diem" as nobody knows what tomorrow is made of!
Well, really I did not know what tomorrow was going to be made of when I started these interviews for my WoW Brands Blog! I initially thought that most people would mention the usual WoW brands such as Apple, Google... but the reality is that each one of the people I interviewed came back with surprising answers, or let me say very personal answers. And as varied as can be, all these testimonies had a lot in common. I will let you enjoy the videos for now and leave it to you to try to spot these commonalities...
You also have an opportunity at the end to vote for your WoW brand!
Monday, February 7, 2011
Interview with Joumana
I started my research with people around me. The first interview is with Joumana who works in Brands and has worked for several years at BAT and in other multinationals in Brands. Here is her take on her WoW brand:
Joumana's WoW brand is CHANEL. She believes that Chanel has been able to remain close to its consumers while maintaining a super premium image. It is a brand that has evolved while remaining true to its brand identity.
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